It’s that magical time of year again. The MAGIC clothing convention is back for its second annual fashion infusion. If you’re not one of the lucky few who get to peruse aisles upon aisles of upcoming trends on the convention floor, you can still party with the stylish crowd at MAGIC afterparties. If you do happen to have a badge, don’t miss the unveiling of a customized A.K.O.O. Clothing Brand R1 motorcycle on Wednesday at 1 p.m. as Yamaha Motorcycles presents the one of a kind creation to A.K.O.O. founder TI.

Tuesday August 17:

Paris Hilton hosts at Tryst: Paris Hilton and special guest DJ Jermaine Dupri will celebrate the launch of the socialite’s new spring 2011 shoe collection and her latest fragrance, Tease, inspired by the Hollywood glamour of Marilyn Monroe.

Runway magazine party at Lavo: Nole Marin, fashion director of runway from America's Next Top Model, will host a Runway magazine party at Lavo. Summer cover model Stephanie Pratt makes a guest appearance.

Hudson Jeans party at XS: XS Nightclub will kickoff PROJECT by partnering up with Hudson Jeans and Creative Recreation to host a party featuring renowned mixmasters DJ Spider, Fashen, Jesse Marco, Devin Lucien and MK. Twitter followers can receive complementary entrance by downloading the digital pass.

Dunkxchange at Hard Rock Café: Dunkxchange, considered by some to be the mecca for street fashion, takes place at the Hard Rock Café on the Strip. Vendors like Suite 160, a local boutique with locations in Mandalay Bay and Summerlin, will participate. Dunkxchange will also have giveaways, food and drinks, DJs spinning underground tunes, a live performance and much more. Anyone with a MAGIC Badge will have complimentary access and 20 percent off at the bar.

Playboy Intimates model search: Playboy Intimates is searching for the new face of their 2011 advertising campaign. Celebrity photographer Victor Sanabrais hosts the Las Vegas auditions at the Playboy Club.

Billionaire Mafia hosts at Eve: Local clothing company Billionaire Mafia is hosting guest rappers Rick Ross, Birdman and BG at a MAGIC after party at Eva Longoria’s club at Crystals.

Wednesday August 18:

Primp Clothing party at Mix: Celebrities expected to walk the red carpet include Dancing with the Stars pro Karina Smirnoff, 2008 Playboy “Playmate of the Year” Jayde Nicole, actress and musician Brandi Cyrus, and musician Codi Caraco.

Jabbawockeez host at Haze: Jabbawockeez celebrate the release of their debut single "Robot Remains" on August 19 to go along with the start of the third run of their MUS.I.C. show in Vegas. The event, in conjunction with Karmaloop and Crooks and Castles, will also be an exclusive Magic tradeshow party for industry leaders and tastemakers to celebrate a successful season in fashion. .

MAGIC afterparty at Eve: Billionaire Mafia is back for round two with a second MAGIC afterparty featuring guest rappers Gucci Mane, Juelz Santana and Lloyd Banks.

Filthy Mouth Clothing hosts at Ghostbar: Filthy Mouth Clothing and Passport Collective host a MAGIC afterparty featuring Stretch Armstrong, JROC, DJ 88 and Dave Fogg.

Bronson Pelletier at Blush: Romeo and Juliet Couture and Bullets 4 Peace host their official Project party with Bronson Pelletier of the Twilight Wolfpack.The first 50 ladies receive gift bags with leggings and tees.

Thursday August 19:

Bud Light Golden Wheat can unveiling at Rockhouse: The fashion at Rockhouse usually consists of shredded tops and ripped jeans, but the dive bar is taking things to the next level to get into the spirit of MAGIC week by teaming up with Budweiser to unveil the new Bud Light Golden Wheat aluminum can.

SKIN Industries bikini giveaway: SKIN Industries hosts Dip & Dance at Encore Beach Club. They'll be giving away 50 Skin Industries gift bags with a bikini and tank top in each.