Industry Weekly

[Evolution]

Intrigue arrives and supreme service will be its signature

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Are we ready for Intrigue?

Has there ever been a more appropriately named venue? We must give props to the entire Wynn nightlife team for keeping things mysterious and building our curiosity heading into the opening of Intrigue.

Now that the new nightclub is finally here, let’s take stock of what we know about the replacement for Tryst at Wynn Las Vegas. First, it’s definitely going to be different. Although that’s a claim every new nightclub always makes, rest assured Intrigue will pull it off, bolstered by the impeccable Wynn design standard and the stated programming goal to move away from DJ-centered entertainment. Secondly, it’ll be all about service, with the goal of making everyone a VIP—and utilizing the full power of Wynn Resorts, the rare hotel-casino company that runs its own nightclubs.

“It’s about attention to detail, about giving the experience and service only we can,” says co-executive director Pauly Freedman. “We have our own nightlife concierge on property, so we can go five steps further than just booking your table. Do you need transportation? Do you need a plane to come to town? Have you booked your rooms and dinner reservations? Is there something special we can do for you in our restaurants or clubs or something else off-property? Do you want to race cars? We are a one-stop shop for our customers.”

As we’ll all discover starting tonight, there will be plenty of big and small touches that will set Intrigue apart, from a fire and water feature outside to a refined tableside mixology experience. But it’s really all about intimacy, about crafting just the right nightlife experience for each patron, and it comes down to that all-important service relationship.

“That’s what’s missing in nightlife today,” Freedman says. “Intrigue, being smaller and more intimate, gives us the opportunity to get back to that, not just giving that VIP experience but the follow-up. It’s back to basics.”

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Brock Radke

Brock Radke is an award-winning writer and columnist who currently occupies the role of managing editor at Las Vegas Weekly ...

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